Monday, May 13, 2013

Don't have a boyfriend? Get proactiv!

I discussed the recent Abercrombie & Fitch debacle (see previous post) with students today in my college writing class. One brought up a recent ad from proactiv. More insidious than the admission that Abercrombie & Fitch uses targeted marketing (which we all already knew), this ad stakes personal value and lovability on clear skin. I can only say that I disagree.

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