This Yankee Candle advertisement caught my eye last night while I was shopping at Meijer. It brought to my mind an alternative meaning of the word tart. Tart - Noun - A prostitute or promiscuous woman. The article the is the key to this interpretation. The indicates that a noun will follow. Not tart but the tart. The art of the prostitute doesn't seem like a great slogan for selling candles. If one takes the registration mark in the subtext to be a possessive apostrophe, this interpretation get even more unfortunate.