I've seen everything from purses to cell phones colored the patent pink of breast cancer awareness and emblazoned with the Susan G. Komen Foundation ribbon. But two parts of the campaign strike me as a bit much.
While walking the sidestreets of Grand Rapids, I saw a breast cancer awareness trash bin. The motto for this is, kick breast cancer to the curb. An older yoplait campaign in which people could send the tin lids to yogurt cups to the company; for every lid received, the company would make a donation to fight breast cancer. The slogan for the campaign was together we can lick breast cancer.