Saturday, January 28, 2012

Sexist Dr. Pepper 10 Commercial - "It's Not For Women"

This advertising oddity states, "Dr. Pepper 10, it's not for women." Why the marketing team at Dr. Pepper/7-Up thought it a good idea to limit consumption of its product to half the population is beyond me.

I am interested in the phrase "only ten manly calories." Are calories in general manly or these specific ones? And if calories are manly, why only ten? The use of "our" in "our movie" and "our soda" is also interesting. I didn't know that men needed to reclaim soft drinks and cinema.

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