Driving home from Grand Rapids last weekend, I ended up behind a Keebler truck with the motto "... a little elfin magic goes a long way." stamped across its back. This unfortunate usage of elfin, though grammatically correct, is cognate with effin. Intentional? Perhaps. One wonders how else this slipped past the marketing department.
It's always pleasant to encounter linguistic oddities, especially on a grey winter day of an exhausting weekend. Ah, words... a little effin magic goes a long way.
This helped me--my boyfriend saw this truck on the way to work and couldn't help but notice the "elfin" lending itself to "effin" as well.
ReplyDeleteI didn't pick that up myself, but it's nice to know the reason it's "elfin" instead of "elven".